The NIHR Newcastle BRC receives sustained funding from NIHR to translate promising scientific breakthroughs and develop them into new treatments, diagnostics and medical technologies for the benefit of patients, the public and the health and care system.

It is a contractual requirement to use correct acknowledgement for any outputs produced from NIHR-funded research. This includes publications, press releases, websites, presentations, posters and participant materials.

All materials produced for the public must:

• Use the NIHR identity
• Correctly acknowledge the NIHR and NIHR Newcastle BRC

Aligning Communications Strategies

The NIHR Newcastle BRC is closely following the wider NIHR communications strategy by adopting a consistent tone of voice, visual identity, and messaging framework that reflects national priorities. Our communications activities and channels play a critical part in how NIHR engages and involves audiences and stakeholders in what it does, demonstrating the value of health and social care research and the research findings that are possible as a result. Having a consistent visual approach helps to connect the NIHR Newcastle BRC to the wider NIHR infrastructure so our audiences perceive a cohesive whole.

As part of the NIHR, we support awareness of the NIHR and its public funding by:

• using the designated NIHR name for BRCs and the set statements describing its relationship to the NIHR and the host trust
• encouraging researchers in the BRC and partnering organisations to use appropriate acknowledgements in research outputs and other activities
• applying the NIHR visual identity, including the BRC sub-logo, on digital and print materials
• curating a branded web presence and using social media channels to share BRC funded and supported research
• flagging press releases, media activity and good news stories on research breakthroughs with the NIHR communications team
• supporting national NIHR communications activities.

Brand Guidelines

NIHR Newcastle BRC comms and channels play a critical part in how we and NIHR engage and involve audiences and stakeholders in what we do. Having a consistent visual approach helps to connect the NIHR Newcastle BRC with the NIHR Infrastructure, so audiences perceive a cohesive whole.

Please follow the guidelines and look at our brand guidelines for visual outputs, promotion material and acknowledgements:

• Use the correct name, referring to NIHR Newcastle Biomedical Research Centre (BRC) in acknowledgements
• Encourage researchers in the BRC and partnering organisations to use appropriate acknowledgements in research outputs and other activities
• Apply the NIHR visual identity inclusive of the NIHR colour scheme, and the NIHR Newcastle BRC logo, on digital and print materials
• Flag press releases, media activity and good news stories on research breakthroughs with our communications team and support the BRC's communications activities
• Include references to the involved BRC themes in press releases, media activity and good news stories.

 

NIHR Newcastle BRC Brand Guidelines

 

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